[ Tips ] 一分鐘使用導覽
商品編號： 88405 出版日期： 1988/07/01 作者姓名： Hart, Christopher W.L. 商品類別： Service management 商品規格： 8p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
Most fears about guaranteeing service are groundless. But offering a weak guarantee won''t lead to success. The best guarantee is unconditional, meaningful, and easy to understand, invoke, and collect. Properly implemented, a strong guarantee boosts performance; sets clear-cut, customer-defined goals; creates a customer-oriented work force; and generates error data needed for improvement. A strong service guarantee can also boost marketing. It leads to more satisfied customers who generate higher sales and profits. McKinsey Award Winner.
涵蓋領域：
Sales;Quality control;Customer service;Customer relationship management
相關資料：
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